When CNBC described data analysis as the sexiest job of the 21st century, they were not joking. What they had inferred was simply that there is a huge shortage of data analyst skills relative to the growing demand for such expertise.
It is not simply a case of “If we build, they will come”, support is a key factor in successful self-service user adoption
In a recently published viewpoint at BeyeNetworks, Marty Carney discusses the importance of effective training and support for Business Intelligence tools. If users of business intelligence tools don’t “receive effective training and mentorship, they simply won’t use those tools.” Ultimately reverting back to manual and inefficient methods they are most familiar with. Indeed, industry reports suggest that more than 60% of BI implementations fail due to lack of end-user adoption.